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Here are the main metrics Peec AI tracks and what they mean.

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Brand Metrics

Core metrics that measure your brand’s performance in AI responses:
  • Visibility: Percentage of AI responses where your brand appears. Shows how frequently AI platforms mention your brand when answering relevant prompts. Higher visibility percentage means better brand awareness in AI search.
  • Share of Voice: Percentage of your brand mentions in AI responses compared to all tracked brands mentioned. A high SoV means that you’re more likely to be the main focus of conversation in chats than competitors.
  • Sentiment: How positively AI platforms describe your brand (0–100 scale). Based on the language (from words like “trusted,” “reliable,” “leading,” etc., to critical language or negative associations) and context used around your brand mentions. Higher scores indicate more positive brand perception in AI responses.
  • Position: Average ranking when your brand appears in AI responses (lower numbers are better). Shows where you rank compared to competitors when mentioned. Position 1 means you’re mentioned first, position 5 means fifth, and so on.
  • Change indicators: Show performance changes compared to the previous time period of the same length. Display as green up arrows for improvement or red down arrows for decline, with the actual change amount, helping you track trends over time.

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Prompt Metrics

Prompt Volume: Shows search demand for topics related to your prompts relative to your industry. Uses a 1-5 score (very low to very high) based on real-time search trends, AI conversation data, and industry signals.

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Source Metrics

Metrics that analyze which websites AI platforms use as references when answering your prompts:
  • Domains:
    • Retrieved: Percentage of chats where at least one URL from this domain appeared as a source.
    • Retrieval Rate: Average number of times a URL from this domain appeared as a source per chat.
    • Citation Rate: Average number of times the domain was explicitly referenced in response text when used. Shows how often the domain gets direct attribution versus background influence.
  • URLs:
    • Retrievals: Total number of times this URL appeared as a source across all chats.
    • Citation Rate: Average number of explicit citations when this URL was used. Shows how often AI platforms directly reference the page versus using it for background context.

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Brand visibility vs source visibility

Understanding the difference between these two is important:
  • Brand visibility: Your brand is explicitly mentioned in the response.
  • Source visibility: Your domain or content was used or cited — even if your brand isn’t named.
You can be visible as a source without being visible as a brand. And you can be mentioned as a brand without your website being used. Peec AI tracks both so you can spot gaps. For example:
  • If you’re cited often but never mentioned, it might mean your brand lacks authority or name recognition.
  • If you’re mentioned often but never cited, AI might associate your name with a topic, but not trust your content as a reference.