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Overview

The Visibility Score measures the percentage of AI responses that mention your brand. This metric indicates how frequently AI models recognize and reference your brand when discussing relevant topics.
Higher visibility means more AI models recognize and mention your brand when relevant topics are discussed, increasing your overall brand presence in AI-generated content.

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How visibility score is calculated

The visibility score is calculated as: 
Visibility Score = (Number of responses mentioning your brand / Total responses) × 100
This gives you a percentage that shows how often your brand appears in AI responses across all your tracked prompts and competitors.
Peec AI GEO Metrics 3 Pn
You can also filter by daily, weekly, or monthly, and choose the type of graph you want to display, either a line or a bar chart. You can simply use the buttons at each corner of the graph to adjust it as desired.

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Why visibility score matters

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Brand recognition

Visibility score directly reflects:
  • How well-known your brand is in your industry.
  • Whether AI models recognize your brand for relevant topics.
  • Your overall market presence and authority.

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Competitive positioning

Higher visibility means:
  • You’re more likely to be mentioned than your competitors.
  • Users are more likely to encounter your brand.
  • You have a competitive advantage in brand recognition.

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Strategic insights

Visibility analysis helps you:
  • Identify topics where you need more presence.
  • Understand your brand’s market position.
  • Track improvements in brand recognition over time.

SoV

Understand how influential your brand is across chats compared to the other tracked brands

Position

Learn how your brand’s ranking position affects overall performance

Sentiment

Understand how the tone of your brand mentions affects your overall performance